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Marketing your Business on Social Media-Mistakes that you should avoid
by Social Commerce Guru | March 29, 2012 | Social Media Marketing | 0 comments


The world has changed phenomenally with the advent of social media in all walks of life. Ranging from the way people share information and communicate to the way that they do business.

Most of the companies, whether small or huge are working hard to earn good reputation online, via social media in order increase their sales and profits. However, there are many companies out there who are jumping headfirst into launching their business presence online that they fail to look upon some common mistakes that most of the companies make. If you want to avoid making the same mistakes for your business below are the things that you need to watch out for.

  • You need to have a strategy at hand before launching yourself into the social media market. Planning out before hand helps in setting up clear cut goals, targeting audience and reaping benefits out of your endeavor. Without a proper plan your company is going to fall short in making the desired success that you hoped for when you launched your business page.
  • Social networks are all about promotion, advertising and interaction. Hence if you just create and then leave your social media page for people to like or follow on their own well it’s not going to help. You have to make strong attempts in order to get people to learn and understand about your brand and then become your customers as such.
  • Being up-to-date with content is very important. An inconsistent page full of out-dated data will bring in no new customers and leads and might as well take away the old ones . Keep your content fresh, up-to-date and insightful.
  • Never forget to keep a track of your competitors. Fans, followers, customers are important but so are your competitors out in the market. This research will help in honing up your tactics and even help in working out new approaches which will give you an edge over others.
  • It’s not necessary to be everywhere. It’s important to be on social networks but not on all of them. Good quality of interaction and marketing on a few sites is much beneficial than being on all sites and then being unable to manage them eventually.
  • Not optimizing your business website and social media site can be the biggest blunder that you can do for your business. It’s the way that you can make your website and profile available to your target audience.

Social media is an ideal platform to advertise your business just keep in check with these points when on social media and your business will surely excel and expand in reputation and sales.

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