As a brand you have set up your blog site and you have your team working on blogs, but at the same time it is important that these blogs reach out to the audience for whom it is written. In today’s world where every brand is trying to woo the customers towards their product it’s essential that your blog ranks among the top blogs in your network so that more and more traffic can be generated to promote your brand. In this blog we present to you some ways by which you can promote your blog.
The first and foremost thing to remember before you want to promote your blog site is to focus on good and top quality content. Many people have a myth that if you keep posting on a daily basis then that will attract more and more people towards your brand, in today’s word everyone focuses on quality and not quantity. If your content is good then you will find that not only does your blog ranks high in the ranking results but it will also prompt your followers to share it with more and more people. The better the quality of your content the more people will keep coming back to your and will eventually increase your community size.
There should be a clear strategy on how you will approach various Social platforms such as Google+, Facebook and others while promoting your blog. Each platform has a different set of people on it so while marketing your blog you will have to tweak your methods based on the platform.
Use automated processes such as RSS feed to automatically feed content from your blog to your social networking sites. Feeding content this way is good way to interact with new people as it lets them know that you have published a new article. There are softwares available which allow you to submit your RSS feed along with your blog url and then the software will transfer this to various as sites across the web.
Use keywords properly in your blog so that your blog comes up easily when people are searching for a particular topic. Include keywords in the title and in between the blog.
A good blog should always be open to any sort of feedback, so give your visitors a chance to always leave comments. This will prompt such visitors to come back and look for new topics when you submit one and chances are that they can bring more people along with them with word of mouth publicity.
Add social sharing buttons on your blog site so that people can share it with their friend circle. Social Sharing is good way to get more traffic to your blog site as people always get influenced or are rather curious to know what there friends are reading and why are they reading it. There are various tools available for social sharing find out which are good and start using them.
Apart from all this you can also promote your blog by adding links in your email signature, your website or even business cards. Email your friends and family member’s links to your blog site so that they can also leave their opinion on the topic. These are just few ways by which you can promote your blog with the help of Social Media, so don’t wait start leveraging the power of Social.