As discussed in earlier posts blogging is a very important aspect when it comes marketing and projecting your business online. Blogs create awareness about your business at various levels as there is a huge audience out there who are ardent blog readers, thus exposing your business to new audience and your prospective buyers and partners.
SEO is crucial for any company and business blogs are ranked in search engines for branded searches alongside your company website and social profiles. Hence for your blog to help your SEO, optimizing each post comes to the rescue. Apart these there are various ways in which in which you can make your business blog more SEO friendly.
- After optimizing your blogs it’s essential to verify the keywords used in the content and workout ways in which you can incorporate the keywords in the post itself. The URL structure and H1 or H2 tags are very important. Keep your blogs natural if a certain word doesn’t fit in don’t try and force keywords just for the heck of it, optimizing a post doesn’t solely depend on it.
- Once when you succeed to get certain reader on your blog then it’s important that you keep him glued to your business blogs. Here comes the internal linking structure where you can provide links to other related topic along with the blog which the reader is viewing. This way the user might remain for a longer period of time on your website, increasing your web traffic and obviously projecting your business on a huge platform in front of a huge audience.
- Meta descriptions can serve as micro advertisements in the SERP and definitely help your blogs SEO.A efficient quick and user-friendly meta description will help the user to find you and even give your blog a edge over others. Though it’s an old ranking factor yet it can be incorporated and will bear beneficial results.