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Facebook and Marketing
by Social Commerce Guru | December 29, 2011 | Facebook, Social Media Marketing | 0 comments

Facebook is the fastest growing social network, which is widely used around the globe ranging its users from various age groups. Hence it’s crucial to keep your company updated about the changing trends and even keeping in track of the various sections of audiences in regard to location and age.

When a company invests in time and money in its venture they actually study the market and make necessary changes and bring in new developments in due course, similar is the case here on social media platforms-this your market and studying the new changes and how they affect your targeted audience and how it might affect your company in return should be your prime concern.

Facebook helps in advertising and marketing your brand in a user-friendly and comprehensive way. Your company’ profile page is your virtual identity hence making it attractive, engaging in order to convert fans into customers. Facebook groups are way of building up your company’s community online. Start your community on Facebook, converse engage and inform the users about your brand and its developments. You can even send messages to your users and try to expand your business base, and when your fans go over the count of 1000-1500 then you can actually shift the work of messaging your fans through Facebook Pages, which allows one to send unlimited messages to unlimited people.

Hosting events, webinars and contest o Facebook easily helps in marketing your brand and exposing your team to a wider audience increasing your chances of roping in prospective buyers. Photos and Notes are another feature which goes unnoticed by the media marketing team but is of significant importance. By uploading pictures and notes you just don’t broadcast your company and its nature and views, but also the feature of tagging helps in grabbing the attention of people you are trying to target.

News Feed is an important feature, as staying in newsfeed is most essential if you want your company and your brand to remain in the audiences memory. Social ads are another feature where Facebook offers advertisers the option of to pay on a CPC or CPM basis and advertise their brand. And that even offers placements in the news-feed which serves most of your advertising purpose. Polls are another manner in which audiences can be informed about your company and brand.

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