Social Media Marketing has been changing and growing everyday and brands have gone about adopting various strategies to influence the visitor’s into buyers. One of the crucial factors that go into having a successful social media strategy is Social Media Optimization (SMO). Social Media Optimization is the next level in marketing, it basically marketers to allow social media in a scientific and systematic manner.
SMO gives marketer a chance to generate interest around a new campaign or an unknown product with word of mouth marketing. SMO to an extent is similar to Search Engine Optimization (SEO). SEO will help you in increasing your site ranking in a search engine whereas SMO will help increasing your brands views on Social Networking sites like Facebook, Google+, Twitter and others. SMO is one of the nest techniques to increase your brands presence online with your fans.
As I said earlier SMO takes on a new level in marketing strategy, it gives brands an opportunity to measure the success rate of their Social Media Marketing campaign. For example if you have uploaded a video on YouTube for a new promotion of your product and you see that in a couple of hours it is been shared by 10% of the users so far it actually gives you idea on how the video is doing for you. This will help you in understanding what your fans actually like and what they feel about your product. This is just and example you can go ahead and measure many other things say on Facebook you could measure the number of likes you are getting for a post or probably which was best day of the week where you have got maximum responses and various other things which you want to measure. The one thing to keep in mind is that if you are looking to attract huge traffic on your websites with the help of SMO, then you should have a strong content in place. If your content is good for others then people would automatically like, share, retweet your post and increase your visibility on internet.
SMO is a great strategy to understand what your customer desires are and what interests them along with SMO can help you create a strong feedback loop for your customers where you can deliver them good content and in turn increase your brand awareness.