The concept of ‘partner marketing’ isn’t new and thus its influence in business development is very well understood. Social media has created new opportunities for partner marketing and at the same time lowered barriers to forging partnerships which existed when transparent mode of interaction on online portals was not available.
Involving partners in your social media groups help in advertising your brand across many sections of the social platforms. This additional exposure brings in more fans and followers which turn out be your prospective buyers. If you root in these partners to donate prizes for a contest or general discounts on your behalf u save money and get clients.
If you get chance to form a great rapport with your partners on social networks you might even get mentioned in a certain blog-post or even a news-letter, which definitely publicizes your brand and is beneficial for your business.
A customer is important but is not the only reason why a certain brand works the partnership is vital as well. The connections one makes are crucial as they help in business expansion and growth of prospects. The marketing efforts make your brand consciousness stronger among the market and helps in building up sales.