The leading social network Facebook is home to over 350,000 applications and serves as a platform which encourages a user base of 300 million to connect, share and socialize for free. One of the most remarkable prospects of the site is, for individuals, groups, companies and businesses to create their own pages to promote and endorse their products, brands and services and bring in fans to popularize. Fans and Likes are the heart of the company’s page as it helps interaction with your clients and customers and expand your social connects to promote your company.

Most popular brands are using Facebook and other social platforms as an opportunity of introducing themselves and their products and to get more sales through the marketing efforts they are constantly putting in.

Facebook fans are significant when running a business, despite the fact that they are normal Facebook users who just go about their everyday lives, these are your potential customers and your target eventually. Whenever someone likes your brand, it instantly becomes visible to all their friends as it gets published in their news feed. Here human psychology comes into play, where people try to emulate their friends doing or else at least click on a page just to have a look at what their friends are following which gives your brand an immediate recognition.

Fan’s give brands recognition they deserve. Feedback from the fans helps in making decisions about your brand by giving an idea about the changing tastes and views of users according to their geographical locations, which helps in laying out business expansion plan. Facebook brings in the prospect of taking spontaneous and quick decisions quite similar to the responses ones post gets on Facebook.

Fan’s make the company’s page important i.e. they make or break ones online reputation hence it is very important to continue to build your fan base and keep current fans interested and engaged. Valuing your fan’s feedback is very important, whether they are positive or negative. Interacting with customers and paying heed to their views about your brand and even of your competitors, builds in trust and fosters business growth and customer strength.

Facebook Fans are an essential factor of your social marketing plan. And if you are sidelining fans response then, you are surely missing the trick.

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