Recent Posts

Fans Roll Out a Petition to Save Twitter…By Buying It!

When you see the White House press secretary printing out tweets and waving them around, you can realize how Twitter has become an integral part of the American lifestyle. Twitter has passed the phase where it could have become a one- trick pony by just remaining a plain person-to-person communication medium. Now, it means so many things to so many Read more…

Google Assistant Launches New eCommerce Features

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more…

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more…

Cutting Edge Ways of Using UGC In Emails

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more…

Facebook Rewards and the Omni-Channel Loyalty Landscape

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more…

Listrak’s Top 5 Cross-Channel Strategies for CPG

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more…

Exploring the Relationship Between Customer Feedback and Conversion

69% of online visitors are leaving your purchase funnel without completing their orders. There are substantial studies that show that businesses can see a steep surge in revenue and sales numbers if they can mitigate this looming threat of cart abandonment even by 5%. The need to understand customers’ minds, thus, prominently arises here. Various tools and techniques have been tried and Read more…

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more…

For the Best Personalization Experience, Know How to Identify the Gift Buyers

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more…