Recent Posts

The Consumer Review Fairness Act: What You Need to Know

Genuine ratings and reviews have always played a crucial role in shaping up positive mindsets, and thus, purchase decisions of customers. As 84% of people trust online reviews as much as a personal recommendation, it’s not puzzling to see the fear of negative reviews, which dwells in every marketer’s heart. But in an attempt to curtail the spread of negative Read more…

The New Forms Of Visual Content

With at least two distractions per minute, the attention span of a modern person is as thin as a piece of paper. Current research suggests that it hovers around 8 seconds. Now, when this reality of dwindling attention span is coupled with the fact that shoppers make a purchasing decision within 90 seconds of interacting with a product, you can Read more…

The Virtual Changing Room: A New Need for Apparel Sellers?

Buying clothes online has always been a leap in the dark. For most shoppers, it’s frustrating to see that the garment that dazzled them so much on the retailer’s website is too big or small, or just doesn't look right. Return rates are as high as 30% to 40%, and 70% of returns happen due to wrong size. Read more…

Internationalized Loyalty + Advocate Marketing for Global Shoppers

The world is growing smaller, and online and omni-channel sellers need to keep up. Forrester predicts that global cross-border B2C e-commerce will more than double over the next five years. All merchants of a certain size rely on international shipping and different language- or country-specific sites, but sometimes their marketing programs don’t maintain pace. Between different languages, limited budgets, Read more…

Referrals vs. Discounting: The Long-Term Value of Word of Mouth

While certain marketing tactics will give you quick wins, they fail to give your business long-term value and growth. Extreme discounting often falls into this category, and it's become a pervasive trend. One way to incentivize shoppers to spend--as well as share your business with friends--is through a referral program. Let's take a look at referrals vs. discounting, and how Read more…

How to Increase User Generated Content Submissions with Psychology

It's clear there's been a surge in the use of user generated content, or UGC, by marketers--according to SEMRush, 86% of businesses use it in their marketing efforts! While most of us know that solutions like visual commerce, ratings and reviews, and questions and answers increase visibility and conversions by adding authentic customer voices to brand content, it's not always Read more…

Connected Devices in eCommerce are the Future of Shopping

The considerable increase of present day connectivity is going to become as big as a full blown balloon. It is estimated that by 2026, consumers will be living in a hyperconnected, high-speed world where the Internet of Things (IoT) will be a norm of life. By 2020, there will be 660 million machine-to-machine (M2M) connections. But, what is important to know Read more…

Combining Loyalty and Advocacy: The Philosophy and the ROI

How can you keep customers happy and increase customer lifetime value? This is the question on the minds of all marketers. Gartner tried to answer it by saying that if you manage the customer experience well and meet or exceed expectations, you’ll increase customer satisfaction, loyalty and advocacy. It’s not all surprising that Gartner’s answer starts with satisfaction, moves on to Read more…

Loyalty for Sporting Goods Brands is an Easy Win

As The Wall Street Journal notes, amidst the negativity created by the Sports Authority and Sports Chalet filing for bankruptcy, many sporting goods companies are on the verge of loosing their steam.  One of the main reasons cited by a survey from the Sports & Fitness Association suggests that there is no decline in the people’s participation in sports, but Read more…