Recent Posts

Advocate Marketing Winners of 2016

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more…

Store Differentiation 2017: 4 Ways to Become a Destination

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more…

Increasing Visibility with Product Reviews For Manufacturers

When Jonney Shih, the chairman of Asus, put forward his idea of selling laptops under the company's own name instead of through its contracted partners, not many gave him much chance. Practically speaking, the detractors of his vision were not outright wrong. Compared to household names like Dell, HP, and Apple, the idea of getting consumers used to Asus seemed daunting. Read more…

One and Done! In-App Loyalty + Advocate Marketing with SDKs

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more…

The Standout Customer Loyalty Stats of 2017

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the numbers don't lie: it's roughly 500% more expensive to convert new ones than to keep current customers. This is why it's crucial to take a close look at how consumers react to and value customer loyalty programs. Read more…

Loyalty Trends 2017: Greater Flexibility, Greater ROI

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more…

See Now Buy Now Trend: The Good & The Bad

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more…

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016

There are a whole lot of things to say about 2016, but here at Social Annex it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more…

Refer a Friend 2017 Trends and Best Practices

Referrals, described as the Holy Grail of advertising by none other than Mark Zuckerberg, have proven themselves to be a long-term success strategy. All business segments and verticals--from fashion to B2B--owe some of their success to referral programs. But looking at the volatile nature of marketing, refer a friend programs are not going to be used by marketers in the same old ways in 2017. Read more…

Connect Directly with Customer Loyalty for Consumer Manufacturing

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more…