User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?
Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos.
At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.read more
As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.read more
When you have a Questions and Answers platform on your site, it’s worthless unless you actually get people to, well, answer the questions. Over 50% of millennials utilize user generated content (UGC) to inform their purchase decisions about major electronics, cars, major appliances, and more. Furthermore, UGC like Questions and Answers or Ratings and Reviews is a huge factor in SEO: 25% of search results for the world’s 20 biggest brands are links to UGC. So, in short, you need to capitalize on this kind of content.read more